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WriteToLearn Honored as Outstanding Education Technology Product

25th Annual "Technology & Learning" Awards of Excellence Recognize Pearson's Web-Based Learning Tool for Responding to Schools' Needs

BOULDER, Colo. - Oct. 16, 2007 - WriteToLearn™ has added the "Technology & Learning" magazine's 2007 Award of Excellence to its growing list of honors. The award program recognized Pearson's Web-based learning tool for developing writing and reading comprehension skills as one of the year's most innovative applications.

"This year's winning products reflect an impressive effort by publishers to respond to the real needs of schools," said Susan McLester, editor in chief, "Technology & Learning." "The offerings being honored are practical, innovative and central to a variety of district and site operations."

Celebrating its 25th year, the "Technology & Learning" magazine Award of Excellence honors innovative applications that break new ground in some important way, as well as best-of-breed examples that demonstrate clear superiority over similar products in the market.

This prestigious award comes closely on the heels of the launch of WriteToLearn 4.0, which now includes more than 200 reading passages from the company's popular Scott Foresman Reading Street, a reading program designed to help elementary teachers build readers through motivating and engaging literature, scientifically research-based instruction and reliable teaching tools. These readings are targeted specifically at struggling readers in grade four and higher.

"It is an honor to have WriteToLearn join the ranks of the outstanding education technology products that the Awards of Excellence have recognized over the past 25 years," said Lynn Streeter, president of the Knowledge Technologies group of Pearson. "We know that educators will find that the new reading passages and enhanced teacher tools in WriteToLearn 4.0 make it an even more powerful tool for building student writing and reading comprehension skills."

With WriteToLearn, students practice essay writing and summarization skills, and their efforts are measured by Pearson's state-of-the-art Knowledge Analysis Technologies™ (KAT) engine, which automatically evaluates the meaning of text by examining whole passages. The KAT engine is a unique automated assessment technology that evaluates the meaning of text, not just grammatical correctness or spelling. Earlier this year, scores for each of six traits of writing - ideas, organization, conventions, sentence fluency, word choice and voice - were added to WriteToLearn, making it an even more powerful tool for building writing skills.

For more information about WriteToLearn, visit www.WriteToLearn.net.

About "Technology & Learning"
"Technology & Learning" (www.techlearning.com), published by NewBay Media LLC, San Bruno, Calif., is the number one publication in the K-12 educational technology market. In 2007, "Technology & Learning" was selected as a Maggie Award finalist for Best Computer/Trade magazine. It was recognized for its commitment to excellence, receiving two Azbee Awards for Best Production Selection/Department and Best New B2B Web Site Publication for SchoolCIO.com. In 2006, techLEARNING.com was awarded an Education Standard of Excellence Award by the Web Marketing Association.

About Pearson
Pearson is the global leader in educational publishing, assessment, information and services, helping people of all ages to learn at their own pace, in their own way. For students preK-12, Pearson provides effective and innovative curriculum products in all available media, educational assessment and measurement for students and teachers, student information systems, and teacher professional development and certification programs. The company's respected brands include Summary Street, WriteToLearn, Scott Foresman, Prentice Hall, AGS, PowerSchool, SuccessMaker, TeacherVision and many others. Pearson's comprehensive offerings help inform targeted instruction and intervention so that success is within reach of every student. Pearson's other primary businesses include the Financial Times Group and the Penguin Group.

For more information, press only:
Lisa Wolfe, L. Wolfe Communications, 773-325-9935, lwolfe@lwolfe.com